How Google GMB Listings Are an On-Ramp to Visibility and Profits

Are you neglecting this powerful onramp to profits?

You have surely seen the Google My Business (GMB) listings while searching Google. See the GMB for Brake Check Philadelphia shown here, for example.

A 2016 study found that only 44% of local retailers had claimed their Google My Business (GMB) listing, meaning that many businesses, including car repair shops are missing out.

And yet, a well-designed GMB listing can make a world of difference for a business. This user-friendly Google platform can significantly enhance your car repair shop's visibility, credibility, and customer engagement.

Enhance Local Visibility

Many car repair shops, if they have a listing, merely have a few photographs and opening and closing times.

But some have figured out how to really maximize the opportunity. For example, Desi Car Care, located in Stratford, New Jersey, has really maximized their GMB.

In their GMB they have almost a 5 star rating from their Google reviews, they have an appointment link to help customers easily make online appointments with them 24/7, and they used two more GMB features that are rarely used by businesses: "Products" and "Questions and answers."

In the GMB Products feature, Desi showcased its top A+ ratings from the Better Business Bureau and its 2 year / 24,000 mile warranty. More amusingly, in the GMB Questions and answers feature, Desi builds warm feelings about its business by showing that they care about customers by doing things like removing a puppy dog from under a BMW at no charge!

The point is, the folks at Desi Car Care clearly worked hard to use GMB to build an attractive listing which will showcase as many positive selling points as possible, and it surely provides them more clients and profits.

You can also polish your GMB to a nice shine. Auto Web Services can help you to build an excellent Google My Business listing to attract new customers. This will help ensure that your car repair shop appears prominently in local search results when potential customers are looking for services like yours. This local visibility is invaluable as it helps increase foot traffic and ignites leads.

You can upload high-quality images of your shop, technicians at work, and before-and-after pictures of repairs. Visual content can create a positive impression and help potential customers visualize their experience with your shop.

Positive reviews and high ratings can significantly influence a person's decision-making process, assuring them that your business is reputable and trustworthy. Encourage satisfied customers to leave reviews on your GMB listing, as this will not only bolster your reputation but also boost your search rankings.

You can (and should) also respond to customer reviews, demonstrating your commitment to excellent customer service. Such interactions show potential customers that you value their feedback and encourages the skeptical consumer that perhaps you actually care.

Let us help you to maximize this opportunity to build trust and credibility!